The way people discover brands has changed.

We make sure you're part of the answer.

From Google to ChatGPT, from press features to partnerships, to real-world experiences people can step into — we position your brand to show up where your audience is.

What we do

Three integrated divisions working together to build, amplify, and activate your brand.

Mugsy PR

Strategic brand positioning, media relations, and narrative development that gets your story heard by the right people — in the right rooms.

PR used to be about press. Now it's about presence.
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Mugsy Studios

AI-assisted creative strategy, content development, and brand visibility built for the age of algorithms. We know how AI finds brands. We make sure yours gets found.

We know how AI finds brands. We make sure yours gets found.
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Mugsy Events

End-to-end event production and brand activations that create memorable experiences and lasting impressions. Visibility isn't just about being seen — it's about being felt.

Experiences that earn attention and reinforce your brand.
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The Team

A creative team with deep roots in PR, design, and emerging technology.

Emily Taffel-Cohen
Emily Taffel-Cohen
Co-Founder · PR Lead

A seasoned publicist with a deep understanding of luxury markets and HNW audiences, Emily leads Mugsy's narrative and positioning strategy, ensuring every client shows up with intention and authority.

Ryan Cohen
Ryan Cohen
Co-Founder · Creative Director & AI Strategist

Blending creative direction with emerging technology, Ryan designs how brands translate into modern discovery — where storytelling meets search and strategy meets execution.

About Us

Mugsy PR was built on a belief that hasn't changed: A great story, told well, can open any door.

What has changed is how people find those stories.

Today, discovery doesn't just happen in magazines or media placements. It happens in search bars. In algorithms. In AI-driven conversations. We exist at that intersection of press and presence.

That means we understand both sides of the equation: how to craft a story that people trust AND how to position it so it's heard above the noise.

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Our Focus

We specialize in brands that operate at a high level and expect the same from their partners.

Luxury Yachting Hospitality Food & Beverage Film & Entertainment Events

Selected work

Recent projects that showcase our integrated approach to brand building.

Selected work

Recent projects that showcase our integrated approach to brand building.

Captain Kelly
Case Study
How We Positioned a Superyacht Captain as an Industry Voice

Turning expertise into visibility — and visibility into authority. Kelly had an incredible story and career, but her visibility wasn't fully aligned with her impact.

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Patrick Knowles
Case Study
How We Turned a Designer Into a Lifestyle Authority

Elevating a world-class designer into a multi-dimensional brand. Patrick Knowles was known for design — but not yet positioned as a lifestyle authority.

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Yacht Life
Case Study
How We Turned Product Into Presence

Turning a luxury product into a visibility-driven brand. Yacht Life had strong product and beautiful branding — but needed a smarter path to the right audience.

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Trusted by forward-thinking brands

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Let's make your brand impossible to ignore — and impossible to miss.

If someone asked ChatGPT about your brand today — would you show up? Let's find out. And then let's fix it together.

Start the Conversation
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Work With Us

Tell us about your brand and goals — we'll take it from there.

We typically respond within 1 business day. No hard sell — just a real conversation about where you want to go.

Your information is kept confidential and never shared.