A good campaign gets views. A great one changes perception.
Strategic public relations, bold campaigns, and AI-powered visibility for brands ready to dominate their industry.
✦ The difference
Most brands don't need more content. They need a stronger narrative. We build the story that makes every campaign, pitch, and placement feel inevitable.
Your brand isn't competing for followers anymore. It's competing for answers. We position you to show up where your audience is — including in the conversations AI is driving.
PR used to be about press. Now it's about presence. We secure the placements that matter and structure your brand to own the moment — in media and in search.
We work in spaces where perception is everything — yachting, hospitality, film, and F&B. Your audience operates at the top. We do too.
Visibility isn't just about being seen — it's about being felt. We design moments, from yacht decks to event floors, that people remember long after the night ends.
No account handlers. No junior reps. You work directly with Emily on narrative and Ryan on creative strategy — the people who built your plan are the ones executing it.
✦ Our services
PR used to be about press. Now it's about presence.
We craft narratives that position your brand with authority, and place them in the media outlets, conversations, and partnerships that matter.
Your brand isn't competing for followers anymore. It's competing for answers.
Today, people don't just search — they ask. And AI decides what brands show up. We position your brand to appear in those moments, consistently and with authority.
Visibility isn't just about being seen. It's about being felt.
We design experiences that create moments people remember — from yacht decks to event floors, branded environments to unexpected pop-ups. Every touchpoint is intentional.
✦ Client stories
Mugsy helped me understand what I actually stand for — and how to say it. The narrative work changed every room I walked into. I went from being 'a superyacht captain' to being a recognized voice on leadership and mental health in yachting.
From the first strategy call, Emily understood our brand better than agencies we'd worked with for years. The coverage felt earned — not placed. That distinction matters, and our guests noticed the difference.
We came to Mugsy for press coverage. What we walked away with was a complete repositioning — and a brand that now shows up in conversations we weren't even part of before.
✦ The team
Founder & PR Lead
A seasoned publicist with a deep understanding of luxury markets and high-net-worth audiences. Leads Mugsy's narrative and positioning strategy, ensuring every client shows up with intention and authority.
Creative Director & AI Strategist
Blends creative direction with emerging technology. Designs how brands translate into modern discovery — where storytelling meets search.
Let's craft a narrative that puts your brand exactly where it belongs — at the center of the conversation.
Let's talk →✦ Get in touch
Tell us about your brand and we'll be in touch.